UX Leadership by Doing.
I design how UX works inside organisations.
Teams, frameworks, research systems, and products — built for scale and adoption.
I work end-to-end and stay hands-on, leading by example while continuously evolving as a UX leader.
AI helps me take UX work to the next level — improving quality, speed, and scale.
3
Design teams built from scratch
Built teams with frameworks and practices aligned to organisational needs.
30%
Faster design→dev delivery
through unified design–development frameworks across organisations.
10+
Large-scale products delivered
Led end-to-end — from vision and execution to measurement and iteration.
AI
Used AI to deliver 2 commercial apps
Applied across requirements, asset creation, design reviews, and testing.
90%
improvement in product adoption
Driven by continuous research and strong product thinking.
Institutionalised research programs
Embedded research into product roadmaps and adoption decisions.
See my recent work for...
Design leadership and some important initiatives
See how I started and instituinalised research programs at JSW One
Hands-on design
Products designed by me from scratch till hand-off
Spotlight:​ UI design and delight, reducing efforts with AI
Crafting the Abhivyakti Art Festival App
Designing a mobile experience for Gujarat’s leading multidisciplinary art festival. - Work in progress
Research initiatives
See how I started and instituinalised research programs at JSW One
Watch it as a video
Short on time? I’ve made both parts of the case study into a video. If you enjoy it, I encourage you to also read the full case study.
